This is episode No 2 of “Pushing Beyond the Obvious”.

Today, we host Sunder Madakshira, who heads marketing & communications at SAP in India. He was recognized as “The Marketing Thought Leader” by Stars of the Industry Awards, constituted by the ABP group in Feb 2014. 

We had a very interesting conversation about the role that marketing can and should play, both internally and externally.

He also shares a lot of interesting insights about the importance of building a personal brand; some do’s and don’ts about how you go about building your personal brand.

He also shares some insights on leadership and the role of leaders.  

You can find more about Sunder and connect with him @ http://www.madakshira.com/

This is the 1st episode of "Pushing Beyond the Obvious" podcast.

In this episode, I talk about what this podcast is about and whom is it relevant for.

This podcast is relevant to you if:

• You are an entreprenuer or a CEO
• You are a manager responsible for the sales, marketing, innovation or strategy functions in your organization.    

The podcast will be about getting insights on how to push the boundaries of the following functions:

• Sales
• Marketing
• Innovation
• Leadership
• Entreprenuership
• Strategy

The format of the show will be a combination of solo episodes where I share my experience and thoughts and interviews where I host successful practitioners and thought leaders in these fields and learn gain insights from them. 

I am extremely excited about the journey and I hope you shall join me in the ride.

I also believe that the podcast shall play a small but an important role in your success, whatever it is that you set out to do.

If you like the episodes, please share your love by rating the podcast, writing reviews and sharing this with your friends and colleagues. 

You can provide your feedback or questions by writing to me at mgr@rmukeshgupta.com