Pushing Beyond the Obvious - Helping Entrepreneurs Succeed
PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino

How does one go about building a brand: 
 
- You need a product that meets a need.
- A product needs to do something that is of relevance to a consumer and doing it differently.. 
- Articulation of a belief and being consistent.. 
- Instead of Outspending your competition, outwit your competition.. 
 
Protect and grow a brand
- Out-think in product development and outpace competition in execution.. 
- Putting the consumer first.. 
 
Difference between branding, advertising and marketing.. 
- branding is personality that creates a preference to your brand
- Advertising is showcasing the personality
- Marketing is going to a place where you could find a dating 
 
Relevance of Traditional advertising (carpet bombing): 
- certain categories for which the carpet bombing is fully relevant
- Advertising needs to drive sales 
 
Start with a business strategy, which should drive marketing/advertising/digital strategy. 
 
Differentiation could be done through brand personality… 
 
Don’t be a me me me brand on social.. Showcase your human side and be of value to your customer (drool value).. 
 
- Telling a story through a free platforms before spending a lot of money. 
 
What is obvious but not obvious:
 
- If you build, they will not come.. 

PBTO43: How To Lead without Authority
Direct download: 43_PBTO43__How_to_Lead_Without_Authority_2.mp3
Category:Podcast -- posted at: 10:05pm HKT

PBTO42: The Importance of Being and Doing that Which Makes You Happy

PBTO41: Two Paths To Scaling Your Business
Direct download: 41_PBTO41__Two_Paths_To_Scaling_Your_Business_with_John_Chisholm.mp3
Category:Podcast -- posted at: 11:41pm HKT

PBTO40: Transforming Observation into Innovation with Andrea Simon
Direct download: 40_PBTO40__Transforming_Observation_into_Innovation_with_Andrea_Simon.mp3
Category:Podcast -- posted at: 6:50pm HKT

PBTO39: The Importance of Serendipity and The Courage to Defy Conventions with Sairee Chahal

PBTO38: Office Humour and lessons in Management with Sarah Cooper


PBTO36: Giving a Damn is Seriously Underrated and Caring is a Competitive Advantage

PBTO35: Peak - The Secrets to becoming world class with Anders Ericsson

PBTO34: The Art of Being Unmistakable with Srini Rao
Direct download: 34_PBTO34__The_Art_of_Being_Unmistakable_with_Srini_Rao.mp3
Category:Podcast -- posted at: 3:43pm HKT

PBTO33: Creating Award Winning Products with Yogita Agarwal
Direct download: 33_PBTO33__Creating_Award_Winning_Produts_With_Yogita_Agarwal.mp3
Category:Podcast -- posted at: 11:58pm HKT


PBTO31:Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal



PBTO28: Entrepreneur In Focus - Annkur Agarwal of PriceBaba.com
Direct download: 28_PBTO28__Entrepreneur_in_Focus_-_Annkur_Agarwal_of_PriceBaba.com.mp3
Category:Podcast -- posted at: 5:00pm HKT


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