Thu, 22 September 2016
Direct download: 45_PBTO45__The_Only_Sales_Guide_You_Will_Ever_Need_with_Anthony_Iannarino.mp3
Category:Podcast -- posted at: 6:25pm HKT |
Sun, 18 September 2016
How does one go about building a brand: - You need a product that meets a need. - A product needs to do something that is of relevance to a consumer and doing it differently.. - Articulation of a belief and being consistent.. - Instead of Outspending your competition, outwit your competition.. Protect and grow a brand - Out-think in product development and outpace competition in execution.. - Putting the consumer first.. Difference between branding, advertising and marketing.. - branding is personality that creates a preference to your brand - Advertising is showcasing the personality - Marketing is going to a place where you could find a dating Relevance of Traditional advertising (carpet bombing): - certain categories for which the carpet bombing is fully relevant - Advertising needs to drive sales Start with a business strategy, which should drive marketing/advertising/digital strategy. Differentiation could be done through brand personality… Don’t be a me me me brand on social.. Showcase your human side and be of value to your customer (drool value).. - Telling a story through a free platforms before spending a lot of money. What is obvious but not obvious: - If you build, they will not come..
Direct download: 44_PBTO44__The_Importance_of_Out-thinking_Out-pacing__Out-Witting_your_competition_with_Lakshmipathy_Bhat.mp3
Category:Podcast -- posted at: 8:18pm HKT |
Mon, 12 September 2016
Direct download: 43_PBTO43__How_to_Lead_Without_Authority_2.mp3
Category:Podcast -- posted at: 10:05pm HKT |
Wed, 7 September 2016
Direct download: 42_PBTO42__The_Importance_of_Being_and_Doing_That_Which_Makes_You_Happy_with_RJ_Shraddha.mp3
Category:Podcast -- posted at: 4:00am HKT |
Mon, 5 September 2016
Direct download: 41_PBTO41__Two_Paths_To_Scaling_Your_Business_with_John_Chisholm.mp3
Category:Podcast -- posted at: 11:41pm HKT |
Wed, 31 August 2016
Direct download: 40_PBTO40__Transforming_Observation_into_Innovation_with_Andrea_Simon.mp3
Category:Podcast -- posted at: 6:50pm HKT |
Tue, 30 August 2016
Direct download: 39_PBTO39__The_Importance_of_Serendipity_and_The_Courage_to_Defy_Conventions_with_Sairee_Chahal.mp3
Category:Podcast -- posted at: 7:31pm HKT |
Tue, 23 August 2016
Direct download: 38_PBTO38__10_Tricks_to_Appear_Smart_in_Meetings_and_More_with_Sarah_Cooper.mp3
Category:Podcast -- posted at: 12:00am HKT |
Fri, 19 August 2016
Direct download: 37_PBTO37__Surge__Identifying_and_Riding_trends_in_your_marketplace_with_Mike_Michalowicz.mp3
Category:Podcast -- posted at: 8:42pm HKT |
Wed, 17 August 2016
Direct download: 36_PBTO36__Giving_a_Damn_is_Seriously_Underrated_and_Caring_is_a_Competitive_advantage_with_Bernadette_Jiwa.mp3
Category:Podcast -- posted at: 1:30pm HKT |
Fri, 29 July 2016
Direct download: 35_PBTO35__Peak_-_The_Secrets_to_becoming_world_class_with_Anders_Ericsson.mp3
Category:Podcast -- posted at: 7:27pm HKT |
Tue, 12 April 2016
Direct download: 34_PBTO34__The_Art_of_Being_Unmistakable_with_Srini_Rao.mp3
Category:Podcast -- posted at: 3:43pm HKT |
Sun, 10 April 2016
Direct download: 33_PBTO33__Creating_Award_Winning_Produts_With_Yogita_Agarwal.mp3
Category:Podcast -- posted at: 11:58pm HKT |
Sat, 12 March 2016
Direct download: 32_PBTO32__The_State_of_Social_Media_Marketing_and_the_Art_of_People_with_Dave_Kerpen.mp3
Category:Podcast -- posted at: 7:08am HKT |
Sat, 5 March 2016
Direct download: 31_PBTO31__Insights_on_B2B_Selling_and_Leading_a_B2B_Sales_team_with_Alok_Goyal.mp3
Category:Podcast -- posted at: 5:07am HKT |
Sat, 27 February 2016
Direct download: 30_PBTO30__Digital_Marketing_strategies_of_the_future_with_Anshul_Sushil_-_Founder__CEO__Boring_Brands.mp3
Category:Podcast -- posted at: 8:41pm HKT |
Tue, 16 February 2016
Direct download: 29_PBTO29__Entrepreneur_in_Focus__Natasha_Chanda_Acharya_-_www.natsybydesign.com.mp3
Category:Podcast -- posted at: 8:25pm HKT |
Fri, 12 February 2016
Direct download: 28_PBTO28__Entrepreneur_in_Focus_-_Annkur_Agarwal_of_PriceBaba.com.mp3
Category:Podcast -- posted at: 5:00pm HKT |
Tue, 9 February 2016
Direct download: 27_PBTO_27__Selfish_Scared_and_Stupid_-_In_conversation_with_Dan_Gregory.mp3
Category:Podcast -- posted at: 3:38pm HKT |