In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.
                  

In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about

• How can sales and marketing can function better together
• What is the role of a sales leader and what can they do to make their teams more successful
• What are some of the hiring mistakes sales leaders do
• Importance of Premortems in a sales process
• Top sales mistakes sales people do and how to avoid it
• Why sales people should also be great project managers
• The most critical skill that sales executives need to learn to be ultra successful
• The four things that sales executives need to master in order to be ultra successful.
• Why sales people should take control of their own learning to be successful.
• Why sales people should create LinkedIn profiles that are customer facing rather than employee (current & future) facing
• How you always get worse before you get better.

All of this and a lot more nuggets of wisdom in this episode.

You can find all the information about Jill at www.jillkonrath.com

Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option.

We talk about

1. Different types of Innovations
2. Collaborative Innovation
3. Incremental Innovation
4. The importance of building a Portfolio of Innovation projects
5. The importance of alignment in the organisation for innovation to foster
6. Evaluating How real is your innovation
7. What are the capabilities that we need to build in our organisations to foster innovation
8. Why its important to measure the inputs to the innovation process vs outputs
9. Key Capabilities Indicators instead of Key Performance Indicators
10. Open Innovation
    1. Innovation as a funnel is an illusion
       1. Innovation is not linear
       2. Innovation is about 10% ideation & 90% execution
    2. Where do most innovation efforts fail?
       1. How do you get the ideas out of the sandbox & back into the core team
       2. The Castle and the Sandbox – Book
    3. Create high quality learning loops and at scale

IT was a lot of fun and learnt a ton.

You can reach Peter on twitter @PeterVan

This episode is brought to you by Audible. The kind folks at Audible will gift you an audiobook for free to try out their service if you go to www.audibletrial.com/PBTO.

I would recommend a book called “Triggers” by Marshall Goldsmith. In this amazing book, read by the author himself, he shares us the secret to adult behaviour change and does it really well.

In this podcast episode, I share my views on how sales managers should be measured vs how they are currently being measured. 

In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant.

In my opinion, she has great ideas about how to create fiercely loyal communities.

In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising.

The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

In my opinion, his thoughts about customer service and how businesses can use customer service to not only differentiate themselves from their competition but also to use it as a competitive advantage is as sound as it can get. If you run a business and want to understand how and what needs done to delight your customers, Peter is your go-to man.

Who is on the show today:

In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He is also the author of Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter.

He was a part of my list of insanely interesting people I discovered in 2014.I found him accidentally on YouTube in a video which he was using as a Press Release. The more I researched about him the more intrigued I became. He founded and runs one of its own kind apparel company – ScotteVest.

Why is he on the show

In my opinion, he is the epitome of hustling to succeed, kind of entrepreneur, a rare breed indeed. He has the presence of mind and clarity of purpose that is critical for success for any entrepreneur. His ability to create news worthy content is really phenomenal. Follow him and his company for the remarkable product that they have created and as much as the phenomenal culture that they have built within their organization.

What are we talking about

Who is on the show today:

In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation.
He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here.

Why is he on the show

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Back in 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker)

What are we talking about

Who is on the show today:

In today’s episode, we host Mike Michalowicz. Mike is an entrepreneur and author of three books – The Toilet Paper Entrepreneur, The Pumpkin Plan & Profit First.

Why is he on the show

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Not only is he a successful entrepreneur and a best selling author, he is also extremely insightful, funny and energetic. His insights might sound very common sensical but as they say, common sense is not so common after all.

What are we talking about

Who is on the show today:

In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport.

Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles. 

Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The Digital Metrics Field Guide:

Why are they on the show

In his 40-year career span, Howard has literally helped create billion dollar product line in the food industry. He has also won numerous awards for outstanding research including The Market Research Council Hall of Fame Award. Malcolm Gladwell did an entire TED Talk focusing on Howard’s work.

Both of them research and write about comprehending people using the science of mind genomics in a specialized area called cognitive economics.

What are we talking about