How does one go about building a brand: 

 

- You need a product that meets a need.

- A product needs to do something that is of relevance to a consumer and doing it differently.. 

- Articulation of a belief and being consistent.. 

- Instead of Outspending your competition, outwit your competition.. 

 

Protect and grow a brand

- Out-think in product development and outpace competition in execution.. 

- Putting the consumer first.. 

 

Difference between branding, advertising and marketing.. 

- branding is personality that creates a preference to your brand

- Advertising is showcasing the personality

- Marketing is going to a place where you could find a dating 

 

Relevance of Traditional advertising (carpet bombing): 

- certain categories for which the carpet bombing is fully relevant

- Advertising needs to drive sales 

 

Start with a business strategy, which should drive marketing/advertising/digital strategy. 

 

Differentiation could be done through brand personality… 

 

Don’t be a me me me brand on social.. Showcase your human side and be of value to your customer (drool value).. 

 

- Telling a story through a free platforms before spending a lot of money. 

 

 

- If you build, they will not come..