PBTO20: A Crash Course in Digital Marketing for Entrepreneurs by Mitch Joel

Who is on the show today:

In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation.
He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here.

Why is he on the show

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Back in 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker)

What are we talking about

In this free wheeling conversation, we talk about a wide range of topics around digital marketing for not digital savvy entrepreneurs and CEO’s. He gives us a work book on how to go about crafting a digital marketing strategy and succeed.

Most important learnings from the conversation:

• The importance of doing the basics right – Know who your customers are and what they like and don’t like, where they hang out and what are they concerned about.
• He also shares that digital strategy is not separate from the marketing strategy and it is just a part of the overall marketing plan.
• He also talks about how CEO’s and business owners need to engage with multiple agencies and know clearly what they want to.

You can reach Mitch on Twitter,  Facebook and Google+.